In late December 2022, the Moskvich brand began its retail journey with a small early wave of deliveries to showrooms, marking a cautious market return after a long pause. By January of the following year, sales activity had picked up modestly, with the counting of new units sold across the country indicating a stabilizing interest in the revived lineup. The initial quarterly snapshot shows a trend of gradual consumer adoption rather than an explosive market re-entry, signaling that buyers were taking their time to evaluate what the brand offers in today’s automotive landscape.
The first Moskvich models were placed on dealer floors on December 26, 2022, giving prospective buyers their first chance to inspect the refreshed design language and updated engineering. Price points for the new arrivals reflect a dual strategy: the internal-combustion variant sits near 1.97 million rubles, while the electric-powered version carries a higher sticker at about 3.5 million rubles. These suggested prices were designed to be consistent across participating dealers, ensuring a uniform baseline for customer expectations and sales discussions.
The crossover offers a blend of practical features aimed at everyday usability. Notable inclusions include a sunroof and 17-inch alloy wheels that contribute to a modern silhouette. The body protection package features a plastic contour running around the lower perimeter of the vehicle and along the wheel arches, enhancing resilience against small impacts and road debris. Roof rails expand cargo flexibility, appealing to families and active movers who need extra space for recreational gear. Inside, the cabin is equipped with a central armrest, accessible USB ports, and independent rear air vents, aimed at elevating comfort on longer journeys for second-row occupants.
Turning to future plans, the automotive leadership has signaled a multi-year program focused on expanding the vehicle ecosystem. Specifically, there is expectation that an in-house Russian electric vehicle platform, built around the Moskvich plant, will mature within a two-year horizon. This strategic initiative points to a broader objective of strengthening domestic production capabilities and offering a more self-reliant supply chain for electric mobility.