In a discussion with reporters, Igor Levitin, an assistant to the president of the Russian Federation, stated that Moskvich brand cars will be priced to be affordable for everyday buyers. The assertion is that the new model lines are not aimed at luxury segments but are designed to offer value and practicality in the current market.
Following Renault’s exit from Russia, the company sold its Moscow plant to the city government and a controlling stake in AVTOVAZ to FSUE NAMI. While the exact financial terms were not made public, there has been speculation that the deal could be symbolic in nature, potentially representing a nominal one ruble purchase. The agreement includes a plan to repurchase the factory and its shares after a six-year horizon.
Moskvich-2140, as envisioned by a contemporary designer, represents a crucial visual anchor for the revival of the Moskvich name at the plant acquired by Moscow’s city authorities. Talks with Chinese manufacturers are progressing, with the long-term vision including the production of electric vehicles developed in collaboration with KAMAZ on the assembly line.
In a caption for Moskvich-2140, an independent designer’s rendering is showcased as part of the broader concept to modernize a historic domestic brand. The city’s broader utilization of the plant and equipment is framed as a strategic move to strengthen local manufacturing capabilities that had been disrupted by the earlier corporate shifts.
Levitin underscored that the mayor of Moscow has launched a trajectory that leverages existing infrastructure, skilled personnel, and established processes to pivot toward import substitution and domestic production of a new vehicle line. This emphasis on leveraging national resources aligns with a broader push to reduce dependence on external suppliers and to reassert a local automotive industry presence.
Industry observers note that Renault’s decision to divest was framed as a responsible step to safeguard the livelihoods of tens of thousands of employees and to facilitate a potential return to the country in the future. The broader implications for the Russian auto sector point to a possible reconfiguration of manufacturing assets and supply chains within a changing geopolitical and economic landscape, as reflected in public commentary on the strategic realignment.
A visual reference accompanying the discussion highlights RoDesign as part of the documentation associated with the Moskvich revival project.