The plant located in the capital, which recently passed from ownership under the Renault group, received a fresh designation that signals a new chapter in its history. Current records show that the facility is now registered as the Moscow automobile plant Moskvich, a transition clearly reflected in the Unified State Register of Legal Entities. This official register entry marks the formal birth of a refreshed corporate identity and signals a deliberate move to align production assets with a revived national brand. The date attached to this transition appears as June 3, 2022, marking not just a corporate rebranding but a complete reopening of the enterprise under new governance and strategic direction. Along with the name change, leadership at the factory shifted, catalyzing a new era in how the plant will operate, what models it will produce, and how it intends to connect with markets both nearby and abroad.
In a statement reflective of the city’s ambitious automotive agenda, the mayor of Moscow outlined a clear vision for the revived operation. The Moskvich venture is positioned to bring back cars under the storied Moskvich badge, borrowing legacy branding to anchor contemporary engineering and manufacturing capabilities. At the same time, the company is actively pursuing collaborations with international partners, with two Chinese manufacturers reported to be in negotiations. These talks are described as promising, aimed at leveraging global supply chains, shared technology, and local market insights to accelerate development and readiness for customers. The expectations are high: with production possibly starting within the current year, the project is framed as a cornerstone of Moscow’s broader industrial revival and a potential catalyst for regional automotive supply chains.
As the project advances, observers note that the Moskvich revival theme is more than a simple rebranding exercise. It represents a strategic effort to rebuild a prominent Russian automotive emblem by integrating modern manufacturing practices, potential joint ventures, and a refreshed product lineup that can compete in demanding markets. The plan encompasses not only the revival of a trusted name but also the establishment of a scalable production framework designed to accommodate evolving consumer preferences and regulatory landscapes. With two Chinese partners in the mix, the initiative seeks to balance local manufacturing advantages with foreign technology input, aiming to deliver vehicles that meet contemporary standards for safety, efficiency, and connectivity. The outcome of these efforts will likely influence pricing, distribution, and after-sales support, shaping how the Moskvich brand enters and sustains a competitive position in Russia and beyond.