Deputy Chairman of the Russian Security Council, Dmitry Medvedev, spoke with Russian media about the Moskvich 3e, noting that the price for the new electric model is somewhat steep. The remarks were reported by TASS, highlighting his candid assessment of market positioning and consumer expectations in a rapidly changing automotive landscape.
Medvedev reflected on the Moskvich brand and its heritage, admitting that the price tag for the electric version raises questions for potential buyers. He pointed out that while he owns classic vehicles like a Volga and a Pobeda from the late 1950s to early 1960s, there is still an appetite for modern mobility. He emphasized that progress is measurable not just in nostalgia but in the practical realities of today, including the introduction of a new electric Moskvich that seeks to bridge generations of Russian engineering with contemporary technology.
The deputy chairman also commented on the broader strategy of collaborating with foreign automakers to expand Russia’s automotive footprint. He asserted that there is no fundamental obstacle to partnering with Chinese manufacturers to produce vehicles under the Moskvich name, provided there is a clear path to scaling the mass market through cooperative ventures. During a recent trip to China, Medvedev traveled in a local vehicle and drew a comparison to Mercedes-Benz, arguing that Chinese-built cars can match or exceed the quality of German-brand models in terms of performance, efficiency, and value for money. This stance reflects a pragmatic approach to global supply chains and brand parity in a sector that increasingly prioritizes affordability and local manufacturing capacity for broad-based consumer access.
On the official Moskvich plant website, price lists published in March indicated a specific structure for the metropolitan production facility. The Moskvich 3e, powered by an electric motor rated at 193 horsepower, is listed at 3.5 million rubles and is offered in a single configuration. In contrast, the Moskvich 3 crossover with a 1.5-liter gasoline turbo engine delivering 150 horsepower is priced at 1.97 million rubles. These figures illustrate the current pricing delta between the electric and internal combustion engine variants within the same family, while also signaling how the company intends to position its electrified lineup in a competitive market that spans multiple regions and regulatory environments. Industry observers note that such pricing strategies must balance technology costs, domestic incentives, and the evolving expectations of buyers who increasingly demand reliable range, fast charging, and contemporary safety features from a new generation of electric vehicles.
Recent communications from the Moskvich automobile plant also clarified that reports of a recall campaign were inaccurate. The company has consistently worked to maintain transparency with customers, providing updates through official channels and responding to inquiries in a timely manner. Analysts in North America and Europe watching the Russian automotive scene stress the importance of clear, fact-based messaging in an environment where consumer confidence hinges on consistent product quality, accessible service networks, and credible recall or safety notices. As global interest in affordable EVs grows, the Moskvich 3e story underscores how price, perceived value, and international collaboration will shape decisions for buyers who weigh the benefits of domestically produced, electric mobility against the realities of cross-border supply chains and the broader energy transition. In this context, industry watchers suggest that ongoing dialogue with potential customers, regulators, and partners will be essential to sustaining momentum and ensuring that each model meets evolving standards for performance and safety, regardless of market borders.