Market Interest and Pricing Dynamics for Moskvich 3
Industry analysts quickly debated whether a Moskvich 3 with a traditional manual gearbox would generate solid demand. In parallel, company plans hint at another variant featuring a continuously variable transmission, priced around 2,035,000 rubles, along with an electric version estimated at 3,500,000 rubles. Market watchers note that price positioning will be a critical factor shaping early adoption and long‑term appeal.
To gauge consumer appetite, Za Rulem editors surveyed readers about purchasing a Moskvich 3 equipped with a manual transmission for 1,970,000 rubles. The results revealed a nuanced picture: roughly 90% of respondents were either undecided or unconvinced by the price. About 44% cited affordability as a barrier, while 46% felt the model was not yet ready for their needs. A small segment, five percent, expressed willingness to buy if localization efforts reduced the price or improved fit with local expectations. Only five percent indicated definitive interest in making the purchase at the stated price.
Expert commentary
Azat Timerchanov, head of the press service for Avtostat, weighed in with his personal perspective. He explained that his stance is not a rejection of the concept but a reflection on current ownership, brand alignment, and market positioning. He already drives a nearly three‑year‑old car that fully meets his needs, a factor that naturally dampens urgency to switch. He acknowledged Moskvich as a brand with Soviet heritage revived under new ownership, describing it as a Chinese product rather than a continuation of the classic Moskvich era. Still, he left the door open to a test drive, noting that hands‑on experience can reshape impressions and expectations.
Timerchanov emphasized that the price range appears aligned with comparable Chinese‑origin models offered in the domestic market. He highlighted that positive developments, such as potential state support programs, could shift buyer perception and make the Moskvich 3 more compelling when government incentives kick in.
The accompanying visual materials show the model in several configurations, underscoring the design language and feature set that the brand is bringing back to the streets. Analysts suggest that the Moskvich revival hinges on convincing a broad audience that the product offers practical value, reliable aftersales, and a sense of heritage that resonates with local buyers.
Photo: Depositphotos
Poll participation and engagement
The publication invites readers to participate in the Behind the Wheel Grand Prix poll to help determine the top automotive novelties of the year. As a thank you for contributing, three gift prizes will be drawn among participants who complete the survey by a specified deadline. The call to action remains straightforward: share opinions, influence coverage, and potentially win a prize by taking part in the 2023 Driving Grand Prix questionnaire.