The Moskvich plant reported solid sales momentum for its early model lineup in late 2023. According to Avtostat, citing the company’s press service, 2,181 cars were sold in November, with more than 1,900 of those units already registered by customers. This reflects a growing adoption rate as the network expands and aftersales support strengthens across the dealer network.
Cumulatively, the brand has shipped over 16,000 Moskvich vehicles to dealers since the start of the sales program, with more than 13,000 units subsequently moved into ownership by customers. The Moskvich 3 crossover led the demand with approximately 11,500 units sold, establishing it as the first-choice model for many buyers. The second best-seller was the Moskvich 3e electric crossover, which reached around 1,400 units and began deliveries at the start of the year, demonstrating early appetite for battery-electric options in the lineup.
In October, Moskvich introduced the Moskvich 6 liftback to dealer lots. The model’s pricing starts at about 2.6 million rubles, though the company has not disclosed specific sales figures for this variant. The Moskvich 3’s price line begins near 2.2 million rubles, while the all-electric version is positioned around 4 million rubles, signaling a staged approach to pricing across propulsion options. Management has set an ambitious production target for the year, aiming to manufacture about 27,000 cars in total, with roughly 4,200 of those planned to be electric vehicles, reflecting a clear strategy to diversify the model range and address growing demand for electrified transportation in the region.
A public figure from the political sphere, a Deputy of the State Duma and a former mayor of Krasnoyarsk, recently tested a Moskvich 3 on winter roads and used the occasion to comment on the vehicle’s heating system. The discourse highlighted practical aspects of winter usability, an important consideration for customers in northern and colder regions where reliability of climate control can influence purchasing decisions. The discussion underscores consumer expectations around comfort, efficiency, and performance during harsh driving conditions.
Looking ahead, Moskvich has signaled plans to broaden its portfolio with hybrid models, signaling a shift toward a broader electrified lineup while preserving traditional internal combustion options. This strategic direction aligns with broader market trends toward electrification and multi-powertrain flexibility, and it holds implications for supply chains, service infrastructure, and aftersales support across Canada, the United States, and neighboring markets. As customer feedback accumulates, the company is positioned to adapt features, charging options, and financing plans to better meet regional needs and regulatory requirements. At the same time, dealers continue to refine inventory mixes to balance demand for the practical, value-focused Moskvich 3 with the growing interest in hybrid and electric variants, ensuring that a wider audience can find a model that matches their daily driving patterns and long-term ownership expectations. Citation: Avtostat (via company press service).