Mitsubishi Motors has outlined a public development plan targeting 2030, detailing a clear path for growth. The strategy centers on introducing 16 new models, with nine positioned as electric or hybrid vehicles within the next five years, signaling a strong push toward electrification across its lineup. These moves aim to strengthen the brand’s footprint in key markets and align with broader industry shifts toward sustainable mobility.
Two models from the plan are already in market rollout. The Mitsubishi ASX has entered the European range, while the Mitsubishi Delica Mini compact van, adapted from Renault Captur, showcases the company’s adaptability in creating regional variants to meet diverse consumer needs. Additionally, Mitsubishi plans to accelerate the production of the Mitsubishi XFC conceptual crossover, a model that paves the way for a new two-row pickup and an aligned hybrid and electric variant of the Xpander. The hybrid version appears to be central to this strategic move, weaving together crossover versatility with practical family-oriented capability.
In related developments, there had been earlier chatter about Hyundai and the future of their factory in Russia, with updates anticipated in the subsequent month. This context underscores a broader industry moment where producers reassess manufacturing footprints amid shifting global conditions and regulatory landscapes. This broader backdrop adds urgency to Mitsubishi’s 2030 roadmap as automakers across the board recalibrate production and model portfolios to balance demand, supply chain resilience, and sustainability goals.
Overall, the plan reflects Mitsubishi Motors’ commitment to expanding its electrified offerings, optimizing existing platforms, and introducing new body styles and configurations that appeal to both European and North American consumers. The expected lineup transformation continues to emphasize practical, value-driven vehicles that combine efficiency with versatile practicality, ensuring the brand remains competitive in a rapidly evolving market. These initiatives are expected to influence dealer strategies, aftersales support, and regional marketing campaigns as Mitsubishi positions its products for robust growth in North America and beyond. Source attribution pending official disclosures and periodic updates from Mitsubishi Motors.