The BMW 5 Series dominated the premium segment on the secondary market in Russia during the period from April to September 2023, according to Avito Auto liquidity ratings compiled by socialbites.ca. This assessment reflects how quickly a used car model moves from listing to sale within the country’s vibrant automotive marketplace.
Liquidity in this context refers to how swiftly a vehicle can attract buyers after its advertisement goes live. Models that achieve the shortest time on market tend to be defined as the most liquid, signaling strong demand and a favorable balance between supply and buyer interest in that period.
Within the premium lineup, the BMW 5 Series led the pack as the most liquid model. Trailing it, the BMW 3 Series secured the second spot, followed closely by the Mercedes-Benz E-Class in third. The study also noted that the Mercedes-Benz C-Class ranked among the top performers for steady demand and rapid turnover during April through September 2023.
Other notable brands and models in the top tier of liquidity included the Audi A4, which appeared at a strong mid-pack position in terms of buyer interest. The Audi A6 and the Mercedes-Benz S-Class were also highlighted for their consistent appeal, while BMW’s X3, the BMW 1 Series, and the BMW X6 rounded out the list of notable entrants with solid market activity.
In calculating the liquidity ratio, Avito Auto uses a straightforward formula: it compares the number of completed transactions to the total number of days a vehicle remains on sale. This metric provides a clear view of how quickly a given model tends to move from listing to sale, offering both sellers and buyers a practical gauge of market dynamics in the period under review.
Overall, the findings describe a market where luxury and premium models retained strong appeal, with several BMW and Mercedes-Benz entries demonstrating rapid turnover even amid fluctuating supply and pricing conditions. The pattern suggests that buyers in this category were actively seeking models that balance performance, comfort, and brand prestige, while sellers benefited from prudent pricing and effective listing strategies that kept vehicles in front of prospective purchasers.
From a broader perspective, the study underscores the importance of listing visibility, vehicle condition, service history, and transparent pricing in achieving fast sales. For brands and models that performed well in liquidity rankings, these factors often aligned to deliver shorter sales cycles and reduced time on market. The implications for dealers and individual sellers are clear: maintaining timely, accurate listings with up-to-date information can significantly influence how quickly premium cars find new owners in the Russian secondary market during periods of high activity.