Italian luxury marque Lamborghini has unveiled a logo refresh, marking the first alteration to its iconic emblem in over two decades. The official presentation notes that while the bull motif remains at the center, the redesign leans toward a more minimalist and restrained aesthetic, signaling a shift in visual language without erasing the brand’s unmistakable identity. The emblem continues to feature the heraldic shield and the brand name along the top edge, but the overall rendering has been simplified, moving away from pronounced reliefs toward a flatter, more even surface.
The color story has also evolved. The primary palette now centers on black and white, with the traditional yellow and gold used more as accents rather than dominant hues. Shadowing has been toned down across the mark, giving it a quieter, more contemporary presence that aligns with modern branding trends while preserving the bull as a symbolic signature. The redesign is slated to debut on the upcoming successor to the Huracan, a model Lamborghini has been quietly testing for nearly a year. In addition, the refreshed emblem is expected to appear on updated iterations of the Urus crossover and the current flagship Revuelto.
In related news, Latvian automaker Dartz, long associated with exclusive and flamboyant designs, has announced a forthcoming SUV inspired by the Lamborghini Urus. The vehicle, named Dartz Prombron Iron Diamond CLV, represents a bold claim about luxury, performance, and automotive prowess. Dartz describes the new model as the pinnacle of luxury, power, and innovation, positioning it as a triumph in a market where automotive excellence is a high-stakes pursuit. The Prombron Iron Diamond CLV is expected to feature a carbon fiber body and will reportedly be powered by a 4.0-liter V8 gasoline turbo engine drawn from the Urus lineup, delivering approximately 666 horsepower. Pricing is projected at around 2.5 million euros, underscoring Dartz’s commitment to extreme exclusivity and performance.
There have also been reports that Ukrainian owners of Rolls-Royce and Lamborghini have faced tax-related discussions in recent times, a situation that has drawn attention in fiscal and automotive circles. These notes reflect ongoing debates about ownership costs, duties, and regulatory treatment for supercar collectors in various jurisdictions. While details vary by region, the broader takeaway is that high-end brands continue to navigate complex tax landscapes as part of their global appeal and ownership experiences. [Sources: automotive press discussions and brand briefings cited for context]