Plans for selling the Lada X-Cross 5 crossover to private buyers were outlined to take shape in late 2023 and into early 2024. This update came through an interview with RIA Novosti in which Maxim Sokolov, the head of AvtoVAZ, shared the company’s outlook for the model’s market debut.
According to Sokolov, a substantial number of orders already exists for the first production batch. He suggested that these initial orders would likely be allocated to corporate customers first, with private consumer sales following in the early part of 2024. The timeline reflects a staged rollout, prioritizing fleet orders while preparing the private market for the new crossover.
While no official price was disclosed, Sokolov stated that the X-Cross 5 would be offered at a market-driven price point. He also noted several cost-influencing factors that affect pricing since production began, including intensified recycling fees, currency fluctuations, and higher logistics costs. These elements contribute to the overall cost structure that dealers and buyers will see in the coming months.
The introduction of the FAW Bestune T77 Lada X-Cross 5 crossover, which is produced in collaboration and marketed under the Lada brand, occurred during a high-profile industry forum in Russia. The event helped frame expectations about the model’s positioning and reception in a market that values value, practicality, and regional manufacturing partnerships. The presence of a Chinese-produced model under a well-known Russian badge underscores a broader shift toward cross-brand collaborations in the global automotive landscape.
Earlier announcements from AvtoVAZ hinted at price adjustments beginning in early 2024. Such notices align with common industry practice where manufacturers recalibrate pricing in response to market dynamics, regulatory changes, and evolving supply chains. The company remains focused on delivering competitive options while navigating the macroeconomic factors that influence consumer decisions and dealer networks.