An AvtoVAZ dealer based in St. Petersburg has launched a new car showroom that will offer select, higher-end versions of Lada vehicles produced by the Lada Sport division. This development was reported by the analytics firm Avtostat, which monitors the domestic automotive market in Russia and beyond.
The new display space dedicates itself not just to sales but also to preserving the legacy of Lada’s racing heritage. A separate showroom section features Lada racing cars and hosts a museum dedicated to the factory’s sports program, Lada Sport Rosneft, along with trophies and commemorative prizes earned at various competitions. The initial models available to customers in the showroom include the Lada Granta in Drive Active trim, priced at 828,000 rubles. This version arrives with an aerodynamic body kit and is paired with an 8-valve engine producing 90 horsepower, coupled to a five-speed manual transmission. Plans are in place to introduce later configurations featuring a more powerful 106-horsepower engine to broaden the performance options for buyers.
The dealer known as Piter-Lada has carved out a dedicated space within its dealership to handle the sale of Lada Sport vehicles and, in the last two years, has moved roughly 150 units from the Lada Sport lineup. The vendor is signaling an intent to accelerate forthcoming sales with the introduction of the Lada Vesta SW Sport wagon, which will enlarge the brand’s sport-oriented offerings and broaden the customer base. Industry observers note that such expansions come as part of a broader strategy to differentiate sport-oriented variants within the mainstream Lada portfolio, appealing to enthusiasts and everyday drivers seeking enhanced styling and performance cues in a relatively accessible package.
Reports at socialbites.ca have previously detailed how currency depreciation has influenced price levels for luxury and performance-oriented cars within Russia, a trend that affects consumer purchasing power and the perceived value of long-term ownership. This market context is important for understanding how the Lada Sport line is positioned in relation to other regional offerings and how buyers weigh upgrade options against total cost of ownership in a volatile ruble environment. Citations to market analyses emphasize that pricing dynamics remain a critical factor for sport-oriented models as automakers balance engineering ambition with economic realities, especially in markets where exchange rates and domestic demand interact in complex ways.