The Lada brand saw a notable uplift in converting visitors into buyers after the introduction of an online sales feature. This progress was reported by Rossiyskaya Gazeta, citing AvtoVAZ’s press service as the source of the information.
Following a September pilot run, the new system demonstrated impressively high performance. The report notes that the rate at which visitors completed purchases rose to four times the site’s average. The surge in demand was evident through increased traffic to the promotional page and the online sales service, accompanied by rapid vehicle bookings. The publication indicates that this success influenced strategic considerations, with AvtoVAZ stating that the positive results justify examining a potential expansion of the model lineup as part of ongoing development. More detailed information would be provided in early November, according to the same report.
In September, AvtoVAZ launched an online purchasing option for Lada vehicles priced at factory levels on the official portal. Availability included models from the Lada Granta family, offered in two configurations: Standard at 670,000 rubles and Granta Drive Active at 911,000 rubles. The rollout highlighted the company’s effort to deliver transparent pricing and convenient purchasing pathways directly through its own platform.
Dealers have cautioned that prices for cars are unlikely to decrease in the near term. The emphasis appears to be on maintaining price integrity while expanding access through digital channels, improving the customer journey from first interest to final sale. This strategy aligns with broader industry trends toward online shopping for automotive purchases, where the convenience of online negotiation, financing options, and doorstep delivery can accelerate decision making for buyers. The company also underscored the importance of ensuring reliability in the online purchasing process to sustain consumer trust and drive future inquiries. Overall, the move marks a shift toward integrating factory pricing with an end-to-end digital sales experience, aimed at streamlining the path from curiosity to commitment for potential buyers.