The LADA brand has introduced an online showcase featuring its latest cars. These models are presented exclusively from official dealers and are available for viewing and selection directly through their networks.
Purchasing a car and finalizing the deal can be done remotely, and the price shown for the chosen vehicle remains fixed, a feature many buyers value in today’s market.
No app download is required. Visitors simply go to lada.ru, click the “For customers” section, and select “Cars in stock.” The same online displays are mirrored on the official LADA dealer websites.
Choose Lada
Dealers populate the online showcase with car cards that include every detail—from technical specifications to equipment lists and optional extras, along with the final price.
To speed up the search, buyers can apply filters. They can narrow results by model, region, options, price, and even current promotions.
In addition, the chosen vehicle can be equipped with accessories and aligned with ongoing offers and discounts for a future purchase, such as through the trade-in program.
Online showcases also enable applicants to request a car loan by marking the corresponding option.
Lada Books
After a vehicle is booked, it is assigned to the buyer. The dealer receives the request and contacts the buyer to finalize details, with no prepayment or credit approval required at this stage.
To book, users sign in to an existing account or register a new one. Here, payments—whether full or partial—can be made securely online.
Pick Up Load
The transaction culminates offline at the dealership, where the car is collected, inspected, and the contract is signed.
Responding to market demand, the company has been expanding technology across products and services used by customers. Time is a precious asset, and the goal is to minimize the effort involved in finding an in-stock car. In developing the online sales platform, the emphasis was on direct booking of a live vehicle and the option of remote payment. The rollout of this global online solution serves both Russia, a vast country with long travel distances, and LADA, a brand supported by an extensive dealer network.
3 Frets for Readers “Behind the Wheel”
Participants can join the Behind the Wheel Grand Prix poll to help select the year’s top car introductions. As a token of appreciation for the time spent, three frets will be raffled among survey respondents. The prize drawing is open to everyone who completes the questionnaire by the stated deadline.