The Lada Niva Travel SUV has been introduced in a new KHL configuration, a move announced by the brand’s press office. This edition targets hockey enthusiasts and carries a price tag of 1,292,500 rubles. It blends the Niva Travel’s familiar versatility with a dedicated hockey theme, signaling a strategic link between sport fans and a rugged, capable vehicle.
According to the official report, the Lada Niva Travel KHL builds on the Luxe trim level and stands out with a curated set of accessories and distinctive Continental Hockey League emblems on the body. This combination of premium touches and a sport-inspired look gives the model a clear identity within the lineup, appealing to buyers who want both comfort and a nod to the hockey culture they follow.
The package includes practical interior enhancements such as floor mats and a trunk organizer bag, along with a travel-ready backpack and a thermal mug, all bearing a custom logo reflective of the KHL branding. In addition to these items, the edition features an Off-road package that enhances the vehicle’s capability with a snorkel, dark, alloy wheels, and all-terrain tires. These elements are designed to improve performance in challenging road conditions while maintaining a distinctive, sport-forward appearance.
Earlier communications noted that Lada vehicles with a domestically sourced anti-lock braking system, replacing the imported unit, underwent testing in Yakutia. This detail underscores the brand’s focus on reliability in demanding environments and highlights ongoing efforts to adapt safety systems to local conditions. The KHL edition thus sits within a broader strategy that emphasizes rugged durability, practical equipment, and a connection to national sports culture, all presented to shoppers in the Canadian and American markets with clear emphasis on value and distinctive styling.