Lada Niva Travel: August Restart, Pricing Trends, and Buyer Incentives

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The Lada Niva Travel shipment to Togliatti resumed over a week ago, on August 15, with freshly built units flowing into warehouses and filling dealer lots. By August 28, sourcing from the RG confirms that these SUVs will begin being handed over to buyers, signaling a steady ramp in supply after the restart.

The SUV carries a factory price near one million rubles, yet dealers are likely to add value through equipment packages and extended services. This is expected to push the final sticker price higher, reflecting the ongoing market tightness for new cars and the premium customers are willing to pay for added features and assurances.

For buyers, there is an opportunity to participate in a preferential car loan program that can trim the overall cost by as much as 400 thousand rubles, equivalent to a 20% discount of the vehicle price, with a ceiling of 2 million rubles. The program is limited to certain brands including UAZ, Lada, and GAZ, along with electric models from Evolute, offering a practical route to more affordable ownership for eligible buyers.

Standard equipment in the base configuration of the Lada Niva Travel includes essential features designed for convenience and safety. Highlights include power steering, electric front windows, electrically adjustable and heated exterior mirrors, the ERA-GLONASS emergency response system, an adjustable steering column, LED tail lights, engine oil sump protection, and central locking, all contributing to a balanced blend of usability and protection for daily driving in diverse conditions.

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