Lada Granta recycling incentive details and program context
AvtoVAZ announced a new recycling initiative tied to the purchase of fresh Lada Granta models. Buyers who return a current or decommissioned vehicle to an authorized dealership for recycling can receive a financial discount on the purchase of a 2023 or 2022 Lada Granta. The program was shared by the automaker’s press service and was presented as part of their broader sustainability efforts.
Specifically, the discount amounts to 70,000 rubles for the 2023 Lada Granta and 80,000 rubles for the 2022 Granta. The incentive acts as a price reduction designed to encourage customers to participate in the vehicle recycling process and to simplify the disposal of older models in an environmentally responsible way.
Eligibility criteria for the recycling discount are clear. The vehicle being recycled must be at least eight years old and must have been owned by the current owner for a minimum of one year. In addition, the vehicle must be complete, meaning it should not be missing major components required for the recycling process. The program was initially set to run through March 31, 2023, according to the information provided by AvtoVAZ.
As with many automotive sustainability efforts, this program reflected industry trends toward reducing waste and promoting responsible disposal of older vehicles. While the specific timeline mentioned was for 2023, the broader concept of purchase incentives linked to end-of-life vehicle recycling continues to appear in various markets as manufacturers explore ways to encourage eco-friendly practices and lower the environmental footprint of aging fleets. In the context of Russia, this program joined other regional moves to foster greater recycling participation and to support consumers interested in upgrading to newer, more efficient models.
For readers seeking a comparison, other global automakers have introduced similar programs that reward customers for returning old cars for proper recycling. The underlying idea remains the same: align consumer incentives with environmental stewardship, reduce waste, and promote the adoption of newer vehicles that meet stricter emissions and efficiency standards. While the details differ by country and model, the parallel aim is clear: make recycling practical and appealing for everyday drivers while maintaining consumer value and confidence in the brand.