There will be no more chrome elements on the bodies of post-crisis Lada Granta cars. The gloss has given way to a matte finish. According to Avtograd News, in the Classic’22 configuration, Grant has shed decorative elements that previously defined its look. What we’re seeing is a grille decal, an x-shaped liner on the front bumper, and nameplates on the rear that have disappeared or been subdued. The result is a restrained, understated aesthetic that signals a shift in branding strategy rather than a standalone design revamp.
All the parts listed now wear a gray matte finish. This enamel, a metallic shade, is marketed under the name “Metalux.” Judging from the latest images, the simplified appearance has already reached car dealers. The change has not been officially announced and, for now, has not altered car prices. This is a quiet transition that invites questions about value, perception, and long-term resale in the market. Evidence from recent sightings suggests dealers are showing vehicles with the new finish, even as the official rollout remains unconfirmed by the manufacturer, leading to cautious expectations among buyers and collectors alike [Avtograd News].
Experts speculate that this could be part of a larger decontenting trend. Decontenting involves replacing certain components with cheaper analogues to trim costs, a practice that has gained traction in multiple segments. In the case of the Granta family, some previously optional or higher-cost items appear to be pared back, while other features are gradually being reintroduced in more accessible configurations. This balancing act reflects changing production economics and the need to maintain competitive pricing in a crowded market [industry analysis].
Meanwhile, the Grant lineup continues to recover lost ground on available equipment. The introduction of airbags and ERA-Glonass has progressed, and air conditioning has returned to the equipment mix. In the Club configuration, the previously paused options have resumed, offering buyers a more complete set of safety and comfort features. This indicates a deliberate strategy to restore confidence among customers who value modern amenities alongside value pricing. Observers note that the company is walking a careful line between cost control and maintaining perceived quality, a dynamic seen in several regional markets [regional reviews].
- Recent regional data points to variances in pricing across Russia, highlighting which regions show the highest and lowest costs for the Lada Granta.
- At the wheel now, enthusiasts can view Rutube content offering fresh perspectives on the vehicle’s evolution.
Photo: Avtograd News