AvtoVAZ, the Russian car maker behind the Lada line, has started applying a new color called Platinum to Vesta models. This development was reported by Avtograd News and shared publicly on the social network VKontakte. The move signals a broader push to refresh the color palette across the brand’s lineup.
The report notes that Vesta cars are being painted in a metallic Platinum silver shade in limited quantities. While a portion of the production run is dedicated to this new finish, the vast majority of vehicles rolling off the assembly line remain in classic black or white. This contrast underscores AvtoVAZ’s cautious approach to color diversification while testing demand for the new hue among buyers.
The company is preparing to broaden its color options across the entire Lada family, a plan that aligns with updates first discussed in November 2023. At present, factory colors include white Icy and black Panther, already rolling out to multiple models. The Granta is offered with a silver metallic Platinum finish, and the Niva Travel and Niva Legend SUVs now feature a dark green Nessie 2 shade. These choices reflect a strategic effort to offer more personalization without sacrificing production efficiency.
According to information listed on the official AvtoVAZ site, choosing the silver metallic Platinum option for the Vesta incurs an additional charge of 15 thousand rubles. This pricing detail helps prospective buyers weigh the value of color customization against the base configuration and available features.
In related news, there have been instances where Lada Vesta units without airbags were sold in Russia. The price for such a version has been cited at 1.46 million rubles, illustrating how safety equipment and market segment placement can influence end-user costs. This context provides a backdrop for understanding how color choices fit into broader product strategies and pricing pyramids.
Earlier reports also mentioned that the top Club version of the Lada Granta is set to receive enhancements, including an upgraded multimedia system and an integrated camera. This kind of package upgrade complements the expanding color lineup, emphasizing a broader trend toward added value in newer trim levels. Sources and attribution for these developments come from Avtograd News and similar industry updates.