In the first nine months of 2023, AvtoVAZ reported solid results from its official Lada dealer network across Russia. The company noted that 242,552 new cars were sold through authorized channels, marking a year-over-year increase of 96 percent. The press release highlighted that this nine-month total reflected steady demand across the entire model lineup and throughout the dealer network as the market recovered from the previous year.
As the nine-month period closed, official Lada dealers had moved 242,552 new vehicles, representing a 96 percent rise compared with the first nine months of 2022. AvtoVAZ also noted that by the end of September 2023, sales of Lada passenger cars and commercial vehicles in Russia reached 36,231 units, underscoring the brand’s ongoing domestic appeal and the strength of its dealer network during the autumn season. The momentum demonstrated resilient consumer interest and the effectiveness of local incentives that supported a broader rollout of models across regions.
An examination of September 2023 alone shows a clear improvement from the prior year. Specifically, 20,641 Lada units were sold in September 2022, while September 2023 saw sales rise by roughly 1.8 times, signaling a strong month as consumer demand recovered and dealerships backed a broader model lineup with promotional activity and flexible financing options.
Within the model lineup, September 2023 performance was led by the Lada Granta, with 19,913 units moved. The Lada Vesta followed in second place, contributing 7,301 sales, and the Lada Niva Travel completed the top three with 4,295 units. These figures illustrate consumer preferences within the Russian market and the effectiveness of Lada’s production mix, local dealer incentives, and targeted market actions during the quarter, which helped sustain household mobility and small-business needs.
Plans were noted for the autumn of 2023 to introduce the Lada Vesta Sportline. The new variant was described as featuring distinctive styling elements, including five-bolt 17-inch wheels, an exterior body kit with accents, and dual exhaust outlets, all aimed at broadening the Vesta family’s appeal among enthusiasts and practical buyers alike. Such updates were positioned as part of a broader strategy to refresh the lineup and maintain appeal across diverse customer segments.
Earlier discussions indicated that production of a revised Lada Granta equipped with a new engine would begin in October 2023. This modernization was framed as part of AvtoVAZ’s plan to refresh its core compact sedan lineup and maintain competitiveness in the evolving market landscape, with an emphasis on efficiency and performance enhancements that align with customer expectations in Russia and beyond. The approach reflected a commitment to ongoing improvement, modernized engineering, and a focus on value for money in a dynamic automotive environment.