In January 2025, the overall average price for new cars remained virtually unchanged, even as a handful of automakers showed clear pricing consolidation. This assessment comes from Avito automobile experts, cited by Izvestia. While the headline figures pointed to stability, the real story lay in how different brands navigated the market. For consumers in Canada and the United States, the snapshot reveals a market where sticker prices move in small steps on average, but certain brands pull price levers more aggressively. The result is a nuanced landscape where some buyers might see small fluctuations across models, while others observe meaningful shifts in the value proposition of specific brands and trims.
The most striking declines were concentrated among certain brands, underscoring a split in the pricing equation. The sharpest drop was recorded among GAC brands, with average prices down 31.7 percent compared with January 2024. Voyah followed with a 30.9 percent decrease, and Moskvich posted an 18.6 percent decline. BMW also faced a meaningful reduction, at about 17.5 percent. These figures, reported by Avito experts via Izvestia, highlight how price pressure can cluster around particular manufacturers, especially those relying on aggressive incentive programs or facing shifts in supply and distribution. For readers in North America, these patterns translate into a market where certain brands become distinctly more affordable relative to the year-ago period, while others maintain tighter pricing discipline to preserve margins. The attribution for these insights comes from Izvestia as relayed by Avito automobile analysts.
Further detail shows that the Voyah Free crossover lineup experienced a notable price decline of 22.5 percent. When viewed against January of the previous year, domestically produced models also moved, with the Moskvich 3 Crossover dropping 18.4 percent and the Moskvich 6 decreasing by 18.1 percent. The price tags for the Chery Tiggo 4 Pro and the Lada Largus also softened considerably. Although these brands may not be the top sellers on North American showrooms, the underlying dynamics illustrate a broader trend: selective price reductions across a mix of imports and domestic offerings, reflecting shifts in supply, demand, and competitive strategy. Izvestia, cited by Avito, frames these examples as representative of the larger recalibration affecting the market at the start of the year.
Earlier coverage from Ru News noted that some models rose in price more than others in January, signaling a parallel thread of market behavior. The analysis points to the fact that the most pronounced movements were not uniform across all brands; instead, they showed a spectrum of strategies from modest price adjustments to sharp reductions. For consumers in Canada and the United States, the takeaway remains practical: price changes are brand-specific and model-specific, and buyers should watch for model year refreshes, supply chain influences, and promotional activity that can widen the gap between sticker price and out-the-door cost. The January 2025 picture, as explained by Izvestia through Avito experts, underscores this point and prompts shoppers to compare incentives, financing options, and total ownership costs across competing brands.