Iranian Carmakers Eye the Russian Market Yet Face Harsh Realities
Following the surge of activity by Chinese automakers, Iranian manufacturers, especially Kerman Motors (KMC), turned their attention toward Russian buyers. Yet their lack of market familiarity and average product traits raised questions about success in this new environment. An independent automotive consultant, Sergey Burgazliev, noted that only a competitive price would likely attract Russian customers for these brands.
He explained that the J7 would need to sit around 750 thousand rubles to 1 million rubles for strong sales. For the K7 mid-size crossover and the T8 pickup to be attractive, the base price should land near 2 million rubles, climbing to about 2.7 million rubles for top-end configurations with a full suite of options, he suggested.
Burgazliev added that the Iranian label may struggle to gain traction in the new market without a local presence, capable management, and targeted market studies. He emphasized that demand creation relies on a dedicated representation, skilled leadership, and thorough research into local buyer preferences.
Requires 7,000 Tires in Popular Sizes
Public safety and welfare depend on reliable logistics and order management. Without stable ties to community needs, essential services cannot be provided effectively.
In cooperation with the Popular Front, a fundraising effort has begun to secure tires for patrol vehicles, emergency responders, humanitarian aid distributors, and other official fleets across the Donbass region. These tires will support cars used by the People’s Police and operational services of the LPR and DPR, ambulances, the emergency ministry, and vehicles delivering humanitarian aid and military logistics. Contributions can be made through the collection page. This initiative aims to ensure mobility for critical operations and quick response in times of need.
Source: Russian newspaper