During the MIMS-2022 exhibition in August, the Iranian automaker Iran Khodro presented another move toward the Russian market by showcasing the Tara model. The Tara is a reworked version of the Peugeot 301, recognizable by its design cues, and Iran Khodro signaled potential localization of components in Russia, not just importation of vehicles.
The key question remains: what price will Tara command in Russia? While there is no official figure yet, a video by the Automotive Russia YouTube channel lists Tara prices in Iran, which could serve as a baseline for forecasting in the Russian market.
Readers should not be distracted by mentions of other Iran Khodro models—Dena + and Runna +—in the same video. The material draws on last year’s presentation where these cars were also displayed. For pricing context, those models can be referenced, but Tara is the primary focus because it showed the strongest potential for adoption in Russia at MIMS this year.
The Tara is equipped with a non-turbocharged 1.6-liter engine producing 113 horsepower. Transmission choices include a 6-speed manual or an automatic transmission. The automatic is a Japanese Aisin unit, while the assembly is licensed in China.
According to data from the Iranian site Car.ir, the manual version is listed at 430 million Iranian rials, which translates to just over 610,000 rubles. The fully equipped versions with automatic transmission carry higher prices due to added equipment, totaling 576 million rials, or about 820,000 rubles.
- Earlier, the editor-in-chief discussed likely price ranges for Iranian cars entering Russia, with a cautious forecast that did not imply a rosy outlook.
- The channel Behind the Wheel offers additional insights on Odnoklassniki.