Market patterns in high-value luxury cars during early 2023
From January through May 2023, the premium and ultra-luxury car markets showed clear signals among the wealthiest buyers. In both new and pre-owned categories, top brands such as Mercedes-Benz, Lamborghini, Maybach, Land Rover, Bentley, and Rolls-Royce were favored choices. The analysis relies on the Avto.Ru classification study created for a major social analytics platform and reflects the spending power of affluent motorists during that period. Analysts estimate that typical transactions in these segments averaged between 15 million and 36 million rubles. This snapshot underscores the purchasing strength of high-end buyers across Canada, the United States, and beyond, as reported by socialbites.ca with Avto.Ru figures.
The roster of most expensive popular new vehicles places the Mercedes-Benz Maybach S-Klasse at the forefront, averaging close to 36 million rubles. The Mercedes-Benz G-Klasse AMG sits in a high tier at roughly 32 million rubles, while a third-leading model reaches about 27 million rubles. In the premium ruble-priced segment, the Land Rover Range Rover stands out as a focal point for demand. Over the period, price movements showed a shift: the most sought-after models weren’t uniformly cheaper, yet several cars advanced in price, which may influence decisions for buyers with strong budgets. This analysis is drawn from Avto.Ru data, with commentary from socialbites.ca.
When comparing January 2023 figures with current values, the Mercedes-Benz Maybach S-Klasse (brand-new) saw a price drop of around 2 million rubles. Alexei Mukhanov, who leads the research and analytics team, noted that the Mercedes-Benz G-Klasse AMG rose by about 1 million rubles, while the Land Rover Range Rover declined by roughly 1 million rubles. These observations come from the same data collaboration framework used by Avto.Ru and reported by socialbites.ca.
In the used-car segment, the Lamborghini Urus (model years 2017–2022) dominated as the most sought-after option, averaging about 25 million rubles. Close behind was the Mercedes-Benz Maybach S-Klasse (2021) at around 24 million rubles, followed by the Land Rover Range Rover (2021) with an average price near 22 million rubles. These rankings highlight how depreciation, model year, and desirability shape the ultra-luxury market among affluent buyers. This information is based on socialbites.ca and Avto.Ru data.
Across January through May, the used Land Rover Range Rover saw its price fall by roughly 5 million rubles from the start of the year, when it traded around 27 million rubles on average. The BMW X7 joined the fluctuation with a price increase of about 3 million rubles. Other top-ten models also experienced declines, including the Porsche 911, which dropped by around 1 million rubles from its January 2023 average of 16 million rubles. Price shifts also touched Rolls-Royce Wraith and Mercedes-Benz G-Klasse, each dipping by about 1 million rubles on average. These movements illustrate how the luxury market adjusted within a few months, influenced by model year, demand, and broader market conditions. The data comes from socialbites.ca and Avto.Ru.
Earlier reports by socialbites.ca highlighted the most affordable new and used cars, offering a complementary view to the high-end market discussed here. The full picture of luxury pricing across model years shows how prestige models balance value retention with shifting consumer demand. Attribution for the data comes from socialbites.ca and Avto.Ru figures.