Haval, the Chinese automotive brand, saw a remarkable surge in sales in February 2024, more than doubling compared with the same month a year earlier. Analysts from Avtostat reported the growth, noting that demand for Haval vehicles in Russia accelerated during the first winter month of 2024. This uptick reflects broader shifts in the Russian market as buyers continued to diversify their portfolios beyond traditional brands.
In February, sales of Haval totaled 21.6 thousand units in Russia, positioning the marque as the second-largest player by volume for the month and narrowly surpassing the domestic Lada brand. The market share for Haval climbed to 11.7 percent, up from 9 percent in February of the prior year, signaling a strengthening consumer preference for the brand amidst price adjustments and model updates across the market. These figures, reported by Avtostat, underscore Haval’s growing foothold in a competitive segment of the Russian automotive landscape.
The Jolion crossover emerged as the brand’s best-selling model in February, with sales exceeding 5 thousand units. This represented a 2.2-fold increase versus February 2023. Following Jolion in popularity were other Haval models: the M6 crossover logged nearly 2.5 thousand deliveries, while the Haval F7 registered around 1.8 thousand units. The distribution of demand across these models illustrates a customer interest pattern centered on compact and mid-size crossovers that blend modern design with practical cabin space and contemporary technology features.
Looking ahead, the Russian market began to see the updated Jolion appearing in showrooms in March. Market observers noted ongoing product refreshes and feature upgrades that could sustain consumer interest. The latest iteration of the Jolion was discussed in mid-March by media outlets such as socialbites.ca, which highlighted the model’s refinements and anticipated reception amid shifting price dynamics and consumer incentives in the region.
Industry commentary at the time also touched on broader pricing trends affecting the automotive sector in Russia. Analysts pointed to a gradual adjustment in the cost of paint and painter services as part of the broader supply chain and production cost landscape. While prices in certain segments can fluctuate, the overall message from market participants was one of cautious optimism, with strong demand for reliable crossovers helping to offset some volatility in other vehicle categories. These price movements are part of a broader conversation about vehicle ownership costs and the total cost of ownership that influence buyer decisions in the region.