The Georgian car service, which also sells spare parts, pulled off a standout PR move that turned heads far beyond its usual audience. The company released a video inspired by the popular video game culture, echoing the tone of a GTA-like scenario. It wasn’t just a simple ad; it was a mini story set in a cityscape vibe that instantly communicated confidence, speed, and a dash of rebellious charm.
In the narrative, a protagonist dressed in the rough, streetwise style associated with late-night suburbs of big cities climbs into a car and heads toward a mechanic shop. The quest is simple but effective: find a service that matches the car’s swagger. Of course, the path leads to the shop that happens to be advertising in the background, tying the brand directly to the vehicle’s destiny. The backdrop carries a soundtrack that mirrors the energy of a wildly popular gaming moment, amplifying the sense of high-stakes style and cinematic flair.
The production values were high enough to blur the lines between fiction and reality. Comments from internet audiences reflected that disbelief—viewers had to double-check whether what they were seeing was staged or real. The reception among Russian-speaking viewers highlighted admiration for the execution, while also noting that the hero’s raw edge might feel heavy for some viewers. Yet the overall impression remained: bold, memorable, and clearly in tune with contemporary pop culture.
There is a sense that this creative approach didn’t just advertise a service; it crafted a narrative around the brand that could be discussed, shared, and remembered. It invited viewers to rethink what a car service can feel like and how a spare-parts store can become part of a lifestyle story, not just a checkout counter. The result was more than a video; it was a conversation starter that spread across social channels with energy and intrigue.
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The video presence built an association between the Georgian shop and a world of fast cars, street-smart characters, and a hint of cinematic risk. In an era where brands fight for attention, this approach leverages entertainment value to create recall, trust, and a sense of personality that customers remember when they need a repair, a part, or a tune-up for their vehicle.
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