The Moscow bureau reported that the Gorky Automobile Plant has filed an application, signaling a notable development in its approach to brand expansion. Specialists from the publication observed that trademarks are registered in alignment with the international classification of goods and services, a framework that can influence how products from the plant are perceived in markets worldwide. This classification enables the company to extend its brand reach beyond automobiles to items such as beer-related merchandise, practical tools, lighters, household goods, and even underwear under certain classifications, illustrating the breadth of potential product categories under which the trademarks can be used.
Representatives from the car factory provided comments on the new information, clarifying that the company now holds these trademarks for the production of cars and toy items. The pledge from GAZ is that the new patent will be applied to the creation of souvenirs, signaling a strategic shift toward branded memorabilia that reflects the factory’s history and identity. This move aligns with broader efforts many industrial brands undertake to leverage their heritage in tourism, retail partnerships, and collector markets, where brand recognition can translate into tangible consumer products.
According to the factory’s representatives, plans are in motion to commence souvenir production in the near term. The strategy includes leveraging online platforms for broad outreach as well as participation in automotive exhibitions and a museum dedicated to the history of the Nizhny Novgorod-based facility. Such venues provide authentic contexts for showcasing branded souvenirs, reinforcing the link between the plant’s historical narrative and consumer interest. The approach is designed to reach enthusiasts, collectors, and casual visitors who value memorabilia that echoes the legacy of a long-standing manufacturing landmark.
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