The quickest route to selling Japanese hatchbacks or sedans in the Russian secondary market for prices up to 1.1 million rubles was discussed by Dmitry Rogov, founder of RogovMobil, a company known for handling vehicles from South Korea, Europe, and Japan. He spoke about this in an interview with socialbites.ca.
Rogov noted a clear buyer preference for Japanese cars in the 850 thousand to 1.1 million ruble range. Models such as the Honda Civic and Toyota Corolla hatchbacks, along with the Honda Accord and Toyota Camry sedans, are highlighted as the fastest sellers in this price band. The underlying message is practical: these vehicles consistently attract strong demand and turnover when they meet key condition benchmarks.
According to Rogov, a Japanese car under ten years old, in solid mechanical and cosmetic shape, equipped with an automatic transmission, low mileage, and essential options, can be sold within hours of publishing the listing. This observed velocity reflects a broader market pattern where buyers are prioritizing reliability, availability of spare parts, and a favorable long-term ownership experience even in a volatile market. In many cases, the value proposition hinges on a well-maintained example that demonstrates clear maintenance history and documented service records.
He added that popular alternatives such as Hyundai Solaris, Kia Rio, and Volkswagen Polo tend to stay on the market slightly longer. However, there remains a risk that high-mileage taxis or suboptimal copies could require prices above 1.1 million rubles to circumvent depreciation concerns. For serious buyers, the condition and history often dictate price more than branding alone, and sellers should be prepared to justify every kilometer with verifiable service data.
On the other end of the spectrum, Rogov warned that certain makes, including French brands Peugeot and Citroën, as well as British brands Land Rover and Jaguar, are proving tougher in the secondary market. These brands can face steeper depreciation curves or scarcity of desirable configurations, which translates into slower resale velocity unless compelling value propositions are offered or the vehicles are part of a larger, well-documented inventory with attractive financing options.
In a related assessment, Jan Haytseer, former Vice President of the National Automobile Association, commented to socialbites.ca that crossovers show the least depreciation within the secondary market. This insight aligns with broader market trends where SUVs and crossovers retain value better than small cars or certain niche models, owing to ongoing demand for practicality, space, and perceived safety benefits. This perspective helps explain why some traders emphasize crossovers alongside traditional hatchbacks and sedans when pricing strategies are formed and listings are prepared for quick response from buyers.