Industry representatives surveyed by Rossiyskaya Gazeta discussed how car prices might move if the ruble continues to weaken against the dollar. The general expectation among dealers is that a fresh depreciation would press prices higher for many vehicles, especially those imported through parallel channels. Dealers noted that the full effect would include added costs for disposal and logistics, which would be passed along to buyers as autumn approaches.
According to Evgeny Zhitnukhin, who leads a team at the Fresh automotive market, the latest currency shifts are unlikely to spur a quick drop in new-car prices, even in the event of ruble recovery. He explained that manufacturers are already pricing in currency volatility and the demand for vehicles, which has created a price floor that isn’t easily breached by a short-term improvement in exchange rates. In practical terms, what this means for prospective buyers is a cautious market where price stabilization remains elusive until currency trends become more predictable.
Representatives from the Avtodom Group of Companies provided a broader view, noting that stock levels of European-brand cars are already depleted and are expected to last only until autumn at best. They emphasized that there are no signs supporting a price decline due to the euro and dollar rising against the ruble. Instead, incoming deliveries from these brands are likely to be priced 15–20 percent higher than today, reflecting ongoing exchange-rate pressures and sourcing costs tied to international supply chains.
In a wider context, analysts have been tracking how currency movements influence the global auto market. Earlier assessments suggested that China could surpass Japan to become the world’s largest automobile exporter by the end of 2023, a shift that would add further complexity to pricing dynamics and inventory management across regions. For consumers in Canada and the United States, these developments translate into sustained variability in new-car pricing, greater attention to models available through multiple import channels, and a continued tilt toward brands with diversified sourcing strategies.
Economists also point out that while parallel-imported vehicles provide some price relief compared with official imports, the cost of delivery, customs duties, and local taxes remains a significant factor. Buyers in North America may notice that deals are more nuanced, with regional incentives and rebates influencing the overall sticker price. The interplay between currency strength, freight costs, and retailer strategies means price trajectories will differ by brand, model, and even dealership network.
As autumn approaches, shoppers are advised to monitor currency trends alongside dealer announcements and inventory updates. While it is tempting to expect immediate bargains when exchange rates stabilize, the evidence from industry insiders suggests a more cautious path. Buyers who plan ahead, compare multiple sources, and consider vehicles with flexible financing options are likelier to secure favorable terms in a market characterized by currency-driven price volatility.
Overall, the automotive sector continues to adapt to a shifting currency environment. Dealerships are balancing the pressure of higher import costs with the demand for popular models, and buyers should anticipate a period of selective pricing rather than a broad downward correction. The coming months will reveal how suppliers, distributors, and retailers navigate this landscape, with currency fluctuations remaining a central factor shaping vehicle affordability.
At the same time, observers expect continued evolution in the global auto export landscape. If China maintains its trajectory as a leading exporter, and if supply chains continue to rebalance after disruptions, the market may experience new pricing benchmarks that affect both new and used-car segments in North America. Consumers who stay informed about currency movements, global production shifts, and manufacturer strategies will be better positioned to respond to price changes as they unfold.