Premium brand Exeed, part of the Chery concern, plans to bring a hybrid crossover to the Russian market in the first quarter of 2024, according to a message shared with socialbites.ca. The announcement signals continued expansion by Exeed within its regional lineup and highlights the brand’s push toward electrified mobility across its global markets, including North America.
Company officials indicate that one of the current Exeed models will be offered with a hybrid modification. By pairing a gasoline engine with an electric drive, the crossover aims to deliver a longer range and lower fuel consumption than the traditional gasoline-only version. This aligns with broader industry trends toward efficiency and reduced emissions, a topic of growing interest among Canadian and American consumers who value versatility and sustainable performance in daily driving.
The propulsion system in the new crossover departs from conventional setups by omitting a traditional electric starter and a standard generator. Instead, it uses a dedicated electric module that adapts to the vehicle’s operating mode, optimizing performance and efficiency. In addition, the model will feature a new DHT transmission with three operating gears and a variable gear ratio, along with a function that modulates regenerative deceleration when the driver lifts off the accelerator. This combination is designed to balance smooth power delivery with efficient energy recovery, appealing to buyers seeking refined acceleration and higher overall real-world efficiency.
Currently, Exeed’s Russian lineup includes four crossovers priced roughly between 3 million and 6 million rubles, reflecting the brand’s competitive positioning in the region while underscoring the broader strategy to offer electrified options within a diverse price range. The hybrid model complements Exeed’s existing catalog, presenting an option that blends convenience, efficiency, and modern technology for drivers who demand flexibility in all kinds of road conditions.
Earlier, Exeed announced the introduction of a new electric sedan in Russia, signaling a continued emphasis on expanding electrified solutions across its portfolio. As the brand broadens its footprint, observers in markets such as Canada and the United States may watch closely for how Exeed adapts its hybrid and electric offerings to meet North American standards and consumer expectations, including considerations around charging infrastructure, warranty coverage, and after-sales support in different regions.