Sales of the Exeed AtlantiX crossover, known in China as Yaoguang, began with a price tag of 152,800 yuan, a figure reported by the Chinese automotive portal. This price point positions the AtlantiX as a competitive option in the growing Chinese mid-size SUV segment, where buyers are weighing performance, comfort, and technology in equal measure. The move signals Exeed’s intent to broaden its footprint in the Chinese market while setting expectations for the model’s positioning against rival brands that are expanding their electrified and turbocharged lineup across the region. The initial pricing also offers a reference point for potential buyers in neighboring markets who track Chinese automotive strategies and the way foreign brands localize their offerings for different regions.
The AtlantiX’s exterior dimensions measure 4781 mm in length, 1920 mm in width, and 1671 mm in height, with a wheelbase of 2815 mm. Under the hood sits a 2.0-liter turbocharged engine delivering 261 horsepower, paired with a 7-speed robotic transmission. The drivetrain options include both front-wheel drive and all-wheel drive configurations, which broadens the crossover’s appeal to customers who value dynamic handling in varied road conditions. This combination of power and transmission has implications for performance, fuel economy, and overall driving experience, particularly in a class where consumers increasingly expect brisk acceleration, refined shift logic, and confident highway passing capability. The AtlantiX’s engineering approach reflects a balance between spirited performance and everyday practicality, aiming to satisfy both enthusiasts and family buyers who require reliability and straightforward maintenance.
The flagship configuration expands the cockpit into a tech-forward sanctuary: a 24.6-inch curved infotainment display dominates the dashboard, complemented by a 14-speaker Sony audio system that seeks to deliver premium sound quality. The interior includes heated front seats and a massage function, catering to long drives and climate comfort. A built-in video recorder adds a layer of security and convenience, while genuine leather seating upholstery contributes to a premium feel. Additional features such as windshield projection and automatic parking further illustrate how Exeed targets modern, tech-savvy buyers who value convenience, safety, and a touch of luxury when commuting or taking road trips. These options underscore the AtlantiX’s strategy to blend comfort, connectivity, and safety into a cohesive ownership experience.
Pricing in China for the Exeed AtlantiX ranges from 152,800 yuan to 202,800 yuan, roughly translating to 1.65 to 2.2 million rubles depending on the exchange rate and local tax structure. The price spread reflects the layering of equipment and drivetrain choices, allowing buyers to tailor the vehicle to their preferences while staying within a competitive price range for the segment. In parallel, Exeed announced plans during January that the AtlantiX would enter the Russian market in mid-2023, signaling the brand’s intent to leverage regional demand for versatile, well-equipped crossovers. This strategic timing highlights the brand’s broader regional ambitions and its approach to calibrating features and pricing to meet Canadian and American consumer expectations where possible, while navigating local regulatory and market dynamics.