By the close of the previous year, white stood out as the favorite color among Russians purchasing used cars, accounting for about one in five sales. An analysis of Avito Auto’s sales statistics found white cars represented 21.8 percent of the market share.
Following white, black appeared in 19.4 percent of transactions, with gray and silver each holding 14.8 percent and 24 percent respectively. These colors consistently show strong demand across the used-car segment, reflecting buyers’ preferences for neutral tones that often translate into broader appeal and quicker turnover.
Rounding out the list of commonly chosen colors, the distribution shows blue at 9.3 percent, green at 5.7 percent, red at 5.4 percent, brown at 3.1 percent, beige at 2.6 percent, and a smaller 1.7 percent for another blue variant. The data also highlights a spread of less frequent hues that still populate the market, suggesting a diverse taste among buyers when it comes to personalizing vehicles.
In the spectrum of rarer hues, gold appears in about 1.1 percent of cases, purple in 0.9 percent, yellow 0.7 percent, orange 0.5 percent, magenta 0.1 percent and pink only 0.04 percent. While these colors are not common, they can help certain cars stand out in specific segments or regional markets where individuality matters to buyers.
Color selection is not the sole factor buyers weigh, yet it remains a meaningful consideration. Cars painted in widely favored tones are generally easier to move in the market and can command faster sales compared with more niche colors, contributing to greater liquidity for sellers. The practical impact of color often ties to broader preferences for resale value and the ease with which a car can attract a wide audience of potential buyers.
These observations come from a recent release analyzing color preferences in the used-car market, based on transaction data compiled by Avito Auto. [Source: Avito Auto analysis]