Color preferences for new Chinese cars in Russia during 2023 leaned strongly toward light and neutral tones. Industry spokespeople noted by the market press that white, gray and black were the top choices among buyers, with the white and gray hues leading the pack across several brands. The third most popular shade tended to be black, a classic favorite for many customers. Beyond these staples, manufacturers introduced a range of non-standard colors to capture attention in a crowded market. For models from Chery and Exeed, purple emerged as a surprising fourth option, followed by blue and red, illustrating a growing appetite for bolder appearances (Source: Market coverage by Socialbites.ca).
Regional experts observed distinct color patterns for specific brands. For instance, among Haval buyers, a robust 40% opted for black immediately, with gray close behind at 30%. About one in five purchasers gravitated toward blue, red or light blue, while white accounted for roughly 10% of Haval color choices (Source: Market coverage by Socialbites.ca). The specialty tank brand showed a sustained demand for traditional tones such as black, white, silver and gray. Buyers of Changan models frequently selected gray, blue and white, while Voyah customers leaned toward black, green and gray (Source: Market coverage by Socialbites.ca).
Overall trends indicate that color choice remains a practical and expressive feature for buyers, influenced by brand positioning, regional preferences and the availability of distinctive finishes from newer Chinese automakers entering markets across Europe and North America. The industry notes that color strategy is used not just to differentiate products but to signal personality, quality perception, and resale appeal in a competitive retail environment (Source: Market coverage by Socialbites.ca). The ongoing evolution of color offerings reflects the broader push by manufacturers to balance classic, reliable hues with more vibrant, personality-driven options as consumer tastes shift and market expectations adapt (Source: Market coverage by Socialbites.ca).
As car introductions and model refresh cycles continue, the color conversation remains a key element of pricing, marketing and consumer research for brands like Chery, Exeed, Kaiyi, Haval, Changan and Voyah in large markets such as Russia, Canada and the United States. Marketers monitor how color palettes correlate with purchase decisions, vehicle segments and regional preferences, aiming to align product lines with customer desires while maintaining clear brand identity (Source: Market coverage by Socialbites.ca). The evolving color landscape thus offers both buyers and brands a greater array of choices and a clearer signal of market direction for the coming years (Source: Market coverage by Socialbites.ca).