In 2023, car sales in Russia saw a notable uptick in bright body colors, a trend highlighted by industry observers and brand representatives. Anna Utkina, a communications director for the dealer holdings Avtodom and AvtoSpetsTsentr, spoke to socialbites.ca about this shift and how color choices mirror changing consumer preferences.
It was observed that women showed a stronger inclination toward vivid hues, selecting red, blue, and yellow models more frequently. With more women behind the wheel in 2023, vehicles featuring unusual colors appeared more often on the streets than in previous years, reflecting broader shifts in gender dynamics within the market.
Utkina also noted that Chinese brands continue to dominate the market in terms of color demand for traditional shades like white, black, and gray. These classic colors remained popular among male buyers, with such vehicles accounting for roughly three-quarters to eighty percent of total sales.
There is, however, a nuanced distinction when it comes to premium Chinese brands. According to the executive, female customers tend to prioritize design and comfort when selecting a model, while male buyers tend to place greater emphasis on technical specifications and safety features alongside style.
In the broader context of vehicle pricing and serviced maintenance, market observers have pointed to ongoing fluctuations in service costs within Russia, a factor that continues to influence consumer decisions and affordability.
These color and feature preferences are not isolated to Russia; ongoing surveys in North America show parallel trends where buyers increasingly value personalization, comfort, and modern design elements, alongside strong performance and safety credentials. As vehicles evolve with new technologies, buyers in Canada and the United States often weigh aesthetics against practicality, seeking options that reflect individual taste while delivering reliable, cost-effective ownership. The conversation around color, equipment, and overall value remains a driving force in new-car selections across North America.