Color Trends in Car Buying 2023: White, Grey, and Brighter Hues

Bright body colors have shown strong appeal among female buyers in 2023, alongside the enduring popularity of classic shades that remain practical choices for many drivers. In analyzing market trends, industry spokespersons note that color preference is shaped by segment and lifestyle, with white, gray and silver leading in many mainstream models while brighter hues find strong traction in higher-end offerings. This pattern reflects not only taste but also perceived value and resale considerations that influence purchasing decisions across different price tiers.