Images circulating online show the Chery TJ-1 in full view for the first time, a real glimpse at a prototype SUV without any camouflage. These spy photos confirm the model exists beyond computer sketches and teaser releases, offering enthusiasts a concrete look at the design language Chery is pursuing for what could become a key player in its lineup.
Industry watchers expect the official premiere, production intake, and market introductions to unfold in the July to August window this year. The designation TJ-1 is currently a factory code rather than a public brand name, and the final market name has yet to be announced. This separation between project index and retail identity is common as automakers refine launch timing and regional strategies ahead of a wider rollout.
From the first impressions, the design leans toward a bold, muscular stance. The silhouette features near-straight lines across the body, narrow headlamps, and a prominent radiator grille that bears a diamond pattern—an imposing face that signals confidence and capability. In the photos, the entire body is dressed in black, including the bumpers, pillars, and roof, which adds to the imposing, cohesive look. The rear lights showcase a distinctive checkered motif that catches the eye and hints at a modern lighting language that may evolve as the model nears production.
Estimating size from photographs is never precise, but the TJ-1 appears to occupy a large segment comparable to mid-to-full-size SUVs with rugged capabilities. The styling cues and overall proportions suggest ambitions in line with models from premium or premium-adjacent brands that target a broad audience in North America, including Canada and the United States. This positioning aligns with the current market demand for spacious interiors and confident exterior proportions in family and adventure-oriented crossovers.
The paparazzi also captured a look inside the Chery TJ-1, revealing an interior that emphasizes simplicity with a modern touch. The cabin design mirrors today’s trend toward clean surfaces, accessible controls, and an uncluttered aesthetic. The center console appears to be wrapped in a textured material that blends tactile appeal with visual interest. This attention to material feel is part of a strategy to create a sense of value and refinement in a crowded field.
A large vertical screen dominates the center of the dash, housing the infotainment system, while to its left sits a digital instrument cluster that provides essential vehicle information at a glance. The gear selector, positioned just below, features a distinctive design choice that blends form with function and may hint at a future refinement in drive mode selection and vehicle control. These interior details reflect a trend toward high-tech, user-friendly interfaces that Canadians and Americans frequently look for in new SUVs.
Powertrain options under the TJ-1 are expected to combine efficiency with performance. Sources indicate a hybrid setup anchored by a 1.6-liter turbocharged engine paired with electric drive components, delivering a balance of responsive acceleration and improved fuel economy. An all-wheel-drive system is anticipated, which would enhance on-road stability and off-road capability—appealing to buyers who want a versatile vehicle for urban commutes, weekend getaways, and light to moderate off-road adventures. As regional markets like Canada and the United States emphasize safety, efficiency, and value, this combination could position the TJ-1 as a compelling option in segment-saturated showrooms.