That is 16% less than in the same period in 2021, according to analysis firm Avtostat. The dip highlights the ongoing shifts in consumer demand and the changing landscape for Chinese-brand crossovers in the market, reflecting broader regional trends observed by researchers and industry observers alike. Avtostat’s data serves as a benchmark for comparing year-over-year performance and helps explain how macro factors such as pricing, incentives, and supply chains influence buyer choices over multiple quarters.
Top of the ranking of the most popular “Chinese” crossover Haval Jolionit was purchased for 6,912 units for 7 months of this year, which is 3.7 times more than the same period last year. This surge signals a strong appetite for compact, feature-rich crossovers from Chinese brands, with Jolionit becoming a standout model in the segment. Market participants note that aggressive pricing, updated styling, and improved after-sales networks have contributed to its heightened appeal among Canadian and American buyers who are considering affordable, well-equipped options with modern technology.
At the same time, the brand’s share of sales is almost 47% – the largest figure of all Chinese models on the market. This concentration illustrates a powerful brand momentum and a consolidating market position, underscoring why many dealers and analysts view the Jolionit family as a bellwether for how Chinese automakers are expanding footprint and consumer trust in North American showrooms.
On the second place Chery Tiggo 7 PRO — 5209 (+5%) cars of this brand found their buyers. This is every third Chery sold in Russia. The continued demand for Tiggo 7 PRO demonstrates the model’s balance of size, practicality, and efficiency, which resonates with buyers looking for versatile SUVs with modern infotainment and safety features. Industry watchers point to this model as a case study in how mid-size crossovers can sustain momentum through incremental improvements and targeted promotions.
Also in the top three Geely Coolray (4516 units; -24%) with a share of more than 42% in the brand volume. The Coolray’s performance shows the volatility that can accompany popular trims, while still delivering a solid brand footprint. Despite a recent pullback in units, its popularity remains notable among shoppers who appreciate a muscular stance, urban agility, and a price-to-value ratio that keeps it competitive in a crowded field.
Fourth and fifth place Chery Tiggo 4 and Chery Tiggo 8/8 PRO with results of 4245 pieces; 27.6% and 3798; 24.7% respectively. The Tiggo 4 continues to appeal to practical buyers seeking compact dimensions paired with sufficient cargo space, while the Tiggo 8/8 PRO attracts families with its larger cabin and advanced driver-assistance features. Both models contribute to Chery’s broader regional strategy of offering a diversified lineup that covers multiple segments, reinforcing the brand’s overall market presence.
In terms of sales dynamics, Chery Tiggo 4, Haval F7 and F7x fell the most – by 50-60%, while Haval Jolion (3.2 times) and Geely Tugella coupé crossover showed the most significant market growth. But Geely Atlas PRO mostly succeeded, growing 55 times on a low base. These shifts illustrate how new model introductions and refreshed versions can recalibrate consumer interest, with certain nameplates benefiting from early adoption and others facing tougher comparison against fresh options. Analysts note that the Jolion’s continued ascent reflects consumer openness to value-rich packages, while the Tugella’s coupé styling appeals to buyers seeking sportier aesthetics without sacrificing practicality. The Atlas PRO’s extraordinary rise on a modest starting point demonstrates how a compelling feature set and strategic pricing can ignite demand in a highly competitive segment.
A picture: Image credit Maxim Shipenkov/TASS