BYD, the Chinese automaker known for its rapid push into premium segments, is gearing up to reveal a new premium SUV. The exact model name remains under wraps as discussions continue. Sources close to the project indicate that the name will be disclosed closer to the vehicle’s market introduction, with official confirmations likely to accompany a broader media rollout. This upcoming SUV is positioned as a flagship in BYD’s lineup, signaling the company’s intent to compete at the higher end of the market and to broaden its footprint beyond mainstream models.
In terms of pricing, the premium SUV is expected to command a substantial segment in China, with a anticipated price range stretching from 800,000 to 1.5 million yuan. This places it in a competitive space alongside established luxury offerings and positions the model as a direct challenger to high-end, rugged SUVs such as the Mercedes-Benz G-Class. The rollout timeline points to the first production lines producing vehicles in the initial half of 2023, marking a bold entry into a market segment that prizes capability, prestige, and cutting-edge technology.
Design cues signal a strong visual alignment with the iconically boxy and imposing silhouette of the G-Class. Prospective buyers can expect a prominent radiator grille, a spare wheel mounted on the rear door, and generous ground clearance designed to emphasize off-road potential. The cabin is likely to showcase a highly modern interior, featuring a large, integrated touchscreen for the multimedia system that dominates the dashboard. The display is projected to measure at least 20 inches, underscoring BYD’s commitment to a high-tech user experience. The instrument cluster is expected to be fully digital, while the ventilation deflectors rise above the dashboard, contributing to a futuristic cockpit feel. A three-spoke steering wheel with a shorter bottom spoke is anticipated, adding a sporty, driver-focused touch to the interior layout.
Details about the name of the new BYD premium SUV and the specific engines planned for the model are expected to be announced as production approaches. Industry observers note that the powertrain strategy will likely align with BYD’s broader electrification and hybrid offerings, potentially incorporating advanced battery technology and dual-motor configurations aimed at delivering strong on-road performance alongside efficient energy use. As the project progresses, additional technical specifications and trim-level distinctions will emerge, helping buyers understand what sets this SUV apart in a crowded premium segment.
Beyond the Chinese market, discussions about BYD’s premium SUV have also touched on opportunities in the United States and other regions. In related industry news, a rare version of a classic model, the 1972 Ford Mustang, was recently discovered in a scrap condition, attracting attention from car enthusiasts and collectors who value the archival significance and potential for restoration. This contemporary and historic juxtaposition highlights how brands navigate heritage while pursuing modern innovation.