Across the crowded lineup of new cars, the top sellers in Moscow are dominated by brands Kaiyi, Baic, and Jetta. This observation comes from Andrey Terlyukevich, the General Director of AvtoSpetsTsentr Group of Companies, as shared with a correspondent from socialbites.ca. The takeaway is clear: brand growth requires more than just a strong product. It hinges on how the brand is presented, supported, and backed by capable distributors who understand the market and communicate value to buyers in a way that resonates with local preferences and expectations in both Canada and the United States. In other words, representation plays a pivotal role in translating competitive products into real sales momentum for these three brands.
In Terlyukevichs view, the best-selling brands in the Moscow region are Kaiyi, Baic, and Jetta, but the underlying issue is not merely the models themselves. The market reacts quickly to how a brand is represented and how distributors operate. Buyers do not judge a car solely by its exterior styling or its feature list; they assess the entire brand experience. The reliability of the dealer network, the clarity of after-sales support, and the confidence a customer feels during the buying journey all contribute to the final decision. This means that even with compelling designs and attractive specifications, a brand can struggle if its local network lacks competence or consistency. For North American readers, the message is transferable: a strong brand is built through a cohesive, trustworthy distribution and service ecosystem that makes the purchase feel seamless and secure.
As the market grows more competitive, it is no longer enough for a brand to offer a competitive product or to rely on a single factor of success. The professional capacity of the dealer network, the speed and quality of service, and the overall buying experience all matter more than ever. In practical terms, brands and their product families must be actively developed through targeted training for dealers, improved logistics, better marketing alignment with consumer needs, and a consistent demonstration of value at the point of sale. This accelerates sales by ensuring customers see clear, credible reasons to choose a particular brand over others, and by making that choice easy and reassuring in high-volume markets both in North America and elsewhere.
Recent developments have shaped the landscape further. Earlier this year, the supply of Avatr and Zeekr models to Russia was halted, which created shifts in consumer expectations and necessitated a reallocation of marketing and distribution efforts across other brands. For executives and marketers in Canada and the United States, this underscores a broader lesson: when a market is sensitive to distribution quality, a company must invest in a robust, well-coordinated network that can adapt quickly to changes in supply, demand, and consumer sentiment. A well-run network minimizes friction, preserves brand equity, and helps maintain momentum in periods of market volatility. It also highlights the importance of credible leadership, transparent communications with buyers, and consistent after-sales support as cornerstones of sustainable growth across North American markets.