Benelli has publicly announced the launch of an official distributor in Russia, a move that fits squarely into the company’s long-term strategy. Despite the ongoing sanctions landscape, Benelli remains committed to expanding its footprint in key markets, driven by a conviction that Russia represents a meaningful opportunity for the brand and its riders. The announcement signals not only a presence on the ground but also a plan to sustain growth through careful partnerships, market-ready products, and a dependable local support structure that can withstand geopolitical pressures while delivering consistent value to customers.
MD-GROUP has taken on the role of general distributor, positioned to cultivate an extensive and well-structured dealer network across major metropolitan and regional centers. The group’s emphasis on building durable brand partnerships and a cohesive service ecosystem aims to ensure that Benelli motorcycles reach enthusiasts with reliable after-sales service, genuine parts supply, and a uniform standard of customer experience. This formation reflects a strategic intent to broaden access to the brand while preserving the integrity of Benelli’s global identity in a challenging market environment.
The initial dealer adoption includes AVILON AG, which is set to inaugurate four dedicated Benelli dealer centers within Moscow and the surrounding suburban districts in the near term. This rollout is designed to create accessible touchpoints for local riders, offering a curated mix of models, test-ride opportunities, and professional advice from trained staff who understand the nuances of Benelli’s lineup. AVILON AG’s entry into the network is framed as a solid first step in a broader expansion plan that aims to establish a robust retail layer capable of supporting a growing community of Benelli enthusiasts in Russia.
“The introduction of the first Benelli dealerships in Moscow and the Moscow region clearly demonstrates the brand’s serious intentions and enduring plans for the Russian market”, commented a regional executive from the MD-GROUP leadership. “Our strong product portfolio, paired with AVILON’s high standards for brand presentation and service, positions Benelli to earn a respected standing among riders in this area.” The agreement outlines a lineup that will initially include seven distinct models, spanning naked sports bikes, touring machines, and scramblers, each chosen to showcase the versatility and appeal of Benelli’s engineering philosophy. The strategic mix is intended to attract a diverse audience—from performance-focused riders seeking visceral experiences to riders prioritizing comfort and everyday practicality, all supported by a network designed to keep the machines in peak condition and backed by genuine parts and expertise.”