AVTOVAZ is signaling ambitions to break into fresh markets within the current year.
Speaking on the record, Maxim Sokolov, the president of the automobile giant, outlined that proactive measures are already underway to raise the company’s profile beyond Russia’s borders.
*This material was produced by an author who is registered as a foreign agent in the Russian Federation.
Executives indicate that a recovery in exports is likely to take hold next year, even as the company pursues aggressive outreach this year to new regions. Sokolov emphasized ongoing discussions about supplying Niva models to nations across Africa, Latin America, and the Middle East, underscoring a concerted push to diversify markets and build a broader international footprint. He noted, in particular, that conversations have advanced about delivering Niva vehicles to Middle Eastern economies in the near term.
- Earlier comments from Sokolov highlighted a target to export 20,000 Lada cars by 2023.
- Updates and related content can be found on YouTube under the brand’s channel.
Source: Russia 24