AvtoVAZ reported a striking rebound in 2023, with sales in Russia nearly doubling to 352.5 thousand vehicles. This milestone was highlighted by TASS, citing statements from company president Maxim Sokolov. Sokolov emphasized that Lada, representing AvtoVAZ as the sole brand in its lineup, achieved a dominant and leading position in the Russian market, setting a record by selling 352.5 thousand cars in the year [TASS].
In a look at the previous year, the company had sold 188.6 thousand cars by the end of 2022, marking a substantial increase in 2023. Analysts noted AvtoVAZ’s market share for 2023 was projected to reach 35 percent, underscoring the brand’s expanding footprint in Russia [TASS].
Earlier, AvtoVAZ’s board approved a development strategy extending to 2030. The plan envisions the introduction of 12 new car models as part of the company’s growth trajectory. Alongside this broader strategy, AvtoVAZ outlined specific product ambitions for the near term, including three new Lada models slated for release by 2026. Deputy Prime Minister and Head of the Ministry of Industry and Trade Denis Manturov confirmed the model lineup and production timeline, noting that Lada Aura would enter production in 2024, Lada Iskra in 2025, and a new crossover built on the Vesta platform in 2026 [Manturov press briefing].
In related operational news, AvtoVAZ announced the launch of a recall campaign affecting the Lada Granta as part of ongoing vehicle safety and quality improvements [TASS].