In June, the restarted AVTOVAZ plant in Togliatti produced more than 7,000 vehicles, and in July the plan calls for about 10,000 units. Additionally, the company aims to assemble 100,000 commercial vehicles in the second half of the year, a target discussed by AVTOVAZ president Maxim Sokolov during a meeting with the governor of the Samara region, Dmitry Azarov. The executive also reviewed medium term objectives, including a target of 400,000 cars by 2023, signaling a clear push to restore volume and market presence after the pause in production. (Source: Sova.Info)
This projection will be shaped by real market demand. In this context, local authorities highlighted the crucial role of state support, noting that a concessional lending program is to be launched in July. Such a mechanism has earned positive results in recent years and is expected to further stabilize demand for vehicles as the market recovers. The regional publication Sova.Info quotes Maxim Sokolov on the matter, underscoring how government-backed lending can bridge the gap between supply capability and consumer purchasing power. (Source: Sova.Info)
To understand the policy framework, it helps to recall what preferential car loans entail. They effectively reduce the cost of borrowing for car purchases by providing a subsidy that lowers the interest burden for consumers. In practice, this means the state budget covers a portion of the loan interest, making car ownership more affordable for many buyers. Since 2015, programs such as First Car and Family Car have operated with the aim of supporting first-time buyers and young families. Under these schemes, participants could receive up to 10 percent of the loan amount as compensation, helping to offset costs when financing a new vehicle purchase. (Source: Sova.Info)
Historically, these programs have sometimes limited eligibility to a prescribed list of models or trims. In the current phase, there is talk of expanding the catalog to include more expensive cars while preserving the core benefits of the program for qualifying purchasers. Within AVTOVAZ’s lineup, the Lada range has been central to the concessional loan framework, and adjustments are being discussed to diversify the available options for buyers seeking better-equipped or newer models. (Source: Sova.Info)
Presently, AVTOVAZ’s production focus centers on the Lada Granta in the “anti-crisis” Classic’22 configuration, a strategy designed to maintain stable output amidst a changing market environment. Looking ahead to July and August, there is expectation that additional models—Niva Legend, Niva Travel, and potentially Largus—will join the assembly line. These steps are part of a broader plan to broaden the plant’s product mix and to leverage existing manufacturing capabilities to meet evolving consumer preferences. (Source: Sova.Info)
- According to preliminary information, the assembly of Niva Legend will resume on July 13. (Source: Sova.Info)
- Details and updates on coverage, model availability, and program eligibility are typically shared through regional communications and official briefings. (Source: Sova.Info)