AvtoVAZ is moving to register a slate of trademarks that could support future model lines, including names such as Altra, Astera, Azimut, Gravis, Merida, Retiva, Tarusa, and XTour. This development was reported by TASS, signaling preparatory steps in branding that could map to upcoming vehicles in the Russian automaker’s catalog.
The relevant trademark applications have already been filed with Rospatent. AvtoVAZ has not disclosed which of these proposed names will eventually appear on production cars, or how they will be distributed across specific models. The company has framed this action as a strategic move to secure naming options for prospective vehicles before production decisions are finalized.
An AvtoVAZ press release emphasized that pre-registering new names for future cars is a standard practice in the industry. This approach helps protect branding while allowing flexibility in product planning as the market evolves and regulations shift.
Presently, AvtoVAZ continues to manufacture the Granta, Vesta, and Niva families. These models remain central to the company’s lineup, serving a broad segment of buyers and maintaining a footprint in both domestic and regional markets.
Trade performance data from February 2024 shows the company achieving notable sales momentum. AvtoVAZ moved 24.9 thousand Lada vehicles in that period, reflecting a 34 percent increase over January and a 19 percent rise compared with February of the previous year. This growth underscores ongoing demand for the brand amid competitive pressures and a recovering automotive market.
Earlier statements attributed to Maxim Sokolov, the president of AvtoVAZ, suggested a policy direction tied to leadership communications and mobility preferences rather than formal promises about specific model names or configurations. The company has also indicated that any decisions about model allocation would align with broader corporate goals and regulatory requirements, ensuring a balanced and sustainable product strategy for the brand.
In related news, there had been prior discussions about continuing the release of the Lada Granta Cross station wagon line. This potential continuation would integrate practical family-car options into the lineup, maintaining appeal in segments that value cargo space, reliability, and a modest ownership cost. The brand’s ongoing evaluation of these offerings reflects an emphasis on versatility and value within the evolving market landscape.