AvtoVAZ is outlining a plan to introduce a new, contemporary platform for Lada vehicles, with production anticipated over the next three to four years. This strategic direction was communicated by Maxim Sokolov, the company’s chief executive, who underscored a long-term objective to build a fully Russian, highly localized vehicle architecture. The goal is to integrate advanced electronics, transmissions, engines, and other essential components within a domestic framework. While there may be interim developments based on the existing Lada Vesta platform, the firm expects a full shift to the new platform only after a multi-year timeline, and production on the legacy platform would taper off as the new system becomes established. A broader localization effort aligns with plans to manufacture more of the vehicle’s critical parts domestically, reducing reliance on foreign supply chains and strengthening national automotive capabilities. This strategic move reflects a commitment to innovation and industrial self-sufficiency within the Russian automotive sector, while also anticipating future collaborations and supplier developments that could support the platform’s rollout and ongoing modernization. (Source attribution: TASS)
According to Sokolov, the plan includes significant investment in research and development aimed at ensuring the new platform meets contemporary performance, safety, and efficiency standards. The executive indicated that the organization intends to allocate resources toward software, electronic control systems, and the integration of advanced powertrain technologies as part of the localization effort. The emphasis on domestic production extends beyond a single model, aiming to establish a scalable base that can accommodate multiple Lada variants built on the same core architecture. This approach seeks to streamline manufacturing processes, shorten lead times, and enhance quality control across the product lineup. The anticipated timeline positions the new platform as the foundation for future Lada models, with the policy of deep localization guiding both supplier partnerships and in-house engineering. (Source attribution: TASS)
In a related note, AvtoVAZ disclosed that in 2022 the company allocated approximately 1 billion rubles toward scientific and design initiatives. A portion of these funds is earmarked for advancing the new Lada platform, reflecting a sustained commitment to research, development, and architectural renewal within the enterprise. This financial dividend supports ongoing design work, prototype testing, and the exploration of next-generation technologies that could influence the brand’s competitive stance. At the same time, the company has recently announced the market introduction of the 2022 Granta Classic. Pricing for this model starts at 658,300 rubles, representing a reduction of around 103,200 rubles compared with the Granta Classic of the previous model year. The release underscores a broader strategy to refresh the lineup while pursuing efficiency improvements and cost competitiveness for consumers. (Source attribution: TASS)