The AVTOVAZ plant in Togliatti is introducing a fresh color option for Niva Travel SUVs. A photo shared by the Avtograd News community shows several new-shade Nivas on a car transporter en route to a dealer, signaling a regional rollout. The reported name of the new hue is “Nessie 2,” a shade not previously offered in the Niva Travel lineup. This addition comes as part of AVTOVAZ’s broader strategy to diversify exterior colors and appeal to buyers who want a more distinctive look for their compact SUVs.
Meanwhile, a related version of the model, the Niva Legend, comes with a different enamel description. On the classic SUV’s page, the enamel is listed as dark green and non-metallic rather than metallic. It’s noted that metallic finishes carry an extra charge of 12,000 rubles, whereas non-metallic colors do not alter the vehicle’s final price. This pricing distinction reflects a common industry practice where metallics carry a premium due to the pigment and finish technology involved, while solid shades remain a cost-stable option for budget-conscious buyers.
AVTOVAZ has been actively experimenting with color palettes and how they translate across models. For example, the Granta has adopted a red shade called “carnelian,” inspired by the first generation Vesta palette, while another model, the Vesta NG, has been paired with a gray enamel named “damask.” These color experiments illustrate the company’s ongoing push to refresh its image and keep the product lineup visually engaging for a diverse customer base. As a result, observers can anticipate additional color introductions in the near term as the design and manufacturing teams explore new combinations that balance aesthetics with production feasibility.
- However, some production challenges remain on the factory floor, with certain machines not yet fully assembled within the internal area of the plant, which can influence throughput and scheduling for color changes and model rollouts.
- Details about these developments and on-the-ground observations are sometimes shared by workers and followers on social networks such as Odnoklassniki, where industry updates circulate among enthusiasts and insiders.