In 2024, AvtoVAZ is positioned to expand its car lineup with a new family of compact vehicles, a fresh crossover, and a model intended to succeed the Lada Vesta. This strategic direction comes from Sergey Chemezov, the head of Rostec, the state corporation that oversees key industrial and technological assets in Russia. Chemezov conveyed that AvtoVAZ is restarting design work on several previously paused projects, and while these programs are at varying stages of readiness, the timetable suggests that customers will not have to wait long for new products to reach the production line.
The plan, as explained by Chemezov in a conversation with Vedomosti, centers on building a family of compact cars on a new development platform. This family is expected to appear in 2024 in a high state of readiness and to enter production in the near term. A larger model, also anticipated for 2024, is described as being similar in size to the Lada Vesta and offering three body configurations: a sedan, a station wagon, and a Cross-style wagon. The implication is a multi-body strategy designed to broaden the brand’s appeal across different segments and customer needs.
A key element of AvtoVAZ’s updated roadmap is the new development platform that will underpin the compact car family. This platform is part of a broader modernization effort aimed at improving efficiency, reducing lead times, and enabling more flexible production lines. The company emphasizes that the platform will support future variants without requiring a complete retooling of the factory floor, helping to accelerate the introduction of new models.
Beyond product design, AvtoVAZ has been active in addressing supply chain resilience. A related initiative, the Auto Components program, has been launched in collaboration with the Ministry of Industry and Trade and the Industrial Development Fund. The program is targeted at alleviating component shortages and stabilizing supply for AvtoVAZ and other enterprises within the auto sector. By focusing on domestic and regional suppliers, the initiative aims to reduce dependency on external markets and to improve overall production stability during periods of disruption. The effort reflects a broader policy stance that prioritizes automotive self-sufficiency and sustained manufacturing output across the industry.
Industry observers note that the rebirth of design work at AvtoVAZ aligns with a global trend toward platform-based modularity. By leveraging a common architectural core, the company can efficiently roll out variants that meet evolving consumer preferences, while maintaining cost discipline and quality control. The anticipated compact car family is expected to appeal to urban drivers seeking practicality, fuel efficiency, and modern features, whereas the new crossover targets segments that favor elevated ride height and versatile cargo space. The Vesta-derived platform approach signals continuity with proven engineering foundations, while still allowing for incremental innovations across powertrains and interiors.
The forthcoming lineup signals a calibrated strategy to refresh the brand once more and to reinforce AvtoVAZ’s position in key markets. The timing of these introductions will be closely watched by analysts and customers alike, who are interested in an updated set of vehicles that combine familiar Lada traits with contemporary design language and improved performance metrics. As the company advances on its development milestones, the automotive community will be paying attention to production readiness, supplier collaboration, and the overall market reception to these planned models. The projected path indicates a measured yet purposeful revitalization, aimed at delivering practical, affordable cars that meet today’s standards for safety, efficiency, and daily usability.