AvtoVAZ has adjusted its export plan for 2023, setting a target that centers around roughly 10 thousand Lada cars for shipment abroad. The statement came from the company’s president, Maxim Sokolov, who outlined the updated trajectory in early confirmations to the press. The shift signals a cautious recalibration of volume targets in response to market realities and regulatory processes across the regions where Lada operates.
When asked about potential further refinements to AvtoVAZ’s export strategy, Sokolov indicated a modest tightening of the corridor. He suggested that the company would aim to approach the 10 thousand threshold, perhaps ending up slightly below it. Earlier in the year, senior executives had noted a broader range for exports, with projections of as many as 10 thousand to 15 thousand units for 2023 and an ambitious 50 thousand units for 2024. The latest clarification points to a more conservative stance that prioritizes steady delivery while managing external constraints.
Sokolov emphasized that the evolution of export potential hinges significantly on collaboration with government authorities and with certification bodies in the destination markets. He explained that launching new features in vehicles often requires fresh certificates, a process that can be time consuming and can influence the pace of export expansion. The company plans to coordinate closely with regulators to streamline certification timelines where possible, balancing product development with the realities of international compliance.
Looking ahead, AvtoVAZ is considering continued production for cross-border markets in 2024, including ongoing exports to Kazakhstan. The manufacturer is also exploring opportunities to expand manufacturing collaborations in other regions, and to evaluate supply chain configurations that support shipments to CIS countries and beyond. These considerations reflect a broader strategy to sustain production levels while adapting to the regulatory and logistical environments of targeted markets.
In related developments, announcements have circulated regarding the timing of sales for upcoming models under the Lada brand, as executives outline pathways for introducing new variants. While specific release dates remain under discussion, the focus remains on delivering reliable, regional solutions that meet the needs of customers across different markets while maintaining prudent production planning.