AVTOVAZ has stated that it will not block its official Lada dealers from pursuing parallel collaborations with other brands, including Chinese manufacturers. The remark was shared by Dmitry Kostromin, AVTOVAZ’s vice president of sales and marketing. He explained that many domestic dealerships, numbering around three hundred across Russia, are currently grappling with tight inventories and reduced supply, which has already strained the economics of running a dealership network.
According to Kostromin, the company maintains a close partnership with its dealers and keeps a vigilant eye on their activities. When the Lada lineup was fully developed, the economic environment improved for some dealers, which previously led AVTOVAZ to restrict partners from selling competing brands. With market conditions evolving, AVTOVAZ began adopting a more flexible approach, allowing dealers to mix brand offerings under strict conditions. The core rule remains simple: any expansion must not compromise the Lada brand or violate the company’s technical standards, Kostromin was cited as saying by 110km.ru.
The executive noted that a number of Lada dealerships, with AVTOVAZ’s consent, have already begun introducing Chinese brands into their portfolios. The trend is expected to grow, potentially accelerating in the near term. Questions remain about how the physical presentation of Lada salons—facades, interiors, and aftersales services—will be adapted to accommodate multiple brands, though specifics were not disclosed.
- Earlier in September, Kostromin announced that dual-fuel variants of the Largus and Vesta would rejoin the model lineup.
- Further details about these developments can be found on the Odnoklassniki platform.
In summary, AVTOVAZ appears to be pursuing a pragmatic path that supports dealer resilience in a challenging market while preserving the integrity and standards of the Lada brand. By permitting selective multi-brand collaborations under clear guidelines, the company aims to stabilize dealership networks and maintain consumer confidence in the Lada lineup during a period of broader brand diversification in the industry.