Avtotor Explores Premium Partnering to Match BMW Quality (Kommersant)

The Kaliningrad-based Avtotor plant is in talks with prospective partners on its production line, exploring options that could fill a space once occupied by German BMW vehicles. In an interview with Kommersant, Valery Gorbunov, the Chairman of Avtotor Holding, shared the company’s position and its broader strategy for the plant. He clarified that new partners are arriving in the mix, including those capable of delivering vehicles in the BMW class. Yet, he emphasized that the goal is not to replace any single brand, but to pursue a business-oriented path that allows Avtotor to learn, adapt, and profit across multiple scenarios. The aim, as he put it, is to provide consumers with qualities comparable to those associated with BMW, while pursuing a diverse and resilient product lineup that can compete in premium segments as well as mass-market channels. [Source: Kommersant]