Avatr 12 enters the market with high-end tech and performance

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Sales of the Avatr 12 sedan have commenced in China, with initial units dispatched to authorized dealers, as reported by carnewschina.com. The long-awaited model is now in the hands of local retailers and prepared for customer deliveries in the near term.

The Avatr 12 is positioned to rival premium four-door gran coupés from established luxury brands, including the Porsche Panamera and the BMW 8-Series Gran Coupe. Measuring 5020 mm in length, the sedan rides on a sophisticated dual-motor setup that drives both axles. The combined output reaches 578 horsepower, delivering strong on-road performance, while an estimated range of around 700 kilometers on a full charge highlights its long-range capability for a plug-in hybrid or fully electric propulsion approach depending on the specific configuration offered.

Inside, the Avatr 12 offers a panoramic roof spanning 2.57 square meters, a large 35.4-inch curved display, and a premium 27-speaker audio system. The interior materials emphasize a blend of wood and leather, enhancing the cabin’s luxury ambiance. An advanced driver-assistance system with 29 sensors supports automated features and driver convenience, contributing to the vehicle’s high-tech appeal.

Three trim levels are available in the market, with introductory pricing starting at 301,000 yuan, which was roughly 3.8 million rubles at the time of publication. This price positioning aligns the Avatr 12 with premium sport sedans in its segment, offering a combination of performance, technology, and comfort that aims to attract buyers seeking a high-end electric or plug-in hybrid experience.

Earlier industry notes referenced Great Wall Motors planning to launch the Tank 700 SUV in 2024, reflecting a broader push by Chinese manufacturers to expand their global footprint in the premium and off-road segments. These moves illustrate the continuing diversification of Chinese automotive brands as they introduce high-end models to challenging markets, including Canada and the United States, where demand for sophisticated electrified sedans and crossovers remains robust.

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